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Comments BCSC President Neil Mitchenall: We're continuing to see that retail centres are becoming as competitive in their marketing efforts as they are in their other operations. The Purple Apple Awards give the BCSC a chance to recognize the best of the best and also help to set new standards for marketing in the retail property industry. These winning centres have much to be proud of. one in the Best New Media and the other in the Overall Marketing Campaign category. The centre, owned by The British Land Company plc, also won a Merit Award in the Best Single Piece of Creative Advertising category.


Judges particularly praised the Meadow hall’s new Customer Relationship Management programmed which, they believe, Meadow hall was joined by Blue water in Kent and the Sterling Mills Designer Outlet Village in Tillicoultry, Scotland, which both won Purple Apples in the best Single Piece of Creative Advertising category.

Blue water’s Christmas Shopping campaign for TV proved a consistent and appealing follow-on from the centre's previous campaigns, while Sterling Mills' "A Nice Little Number" campaign for TV was considered to be a stylish execution with a high-impact call to action. Highly qualified and experienced conveyancers for our important property investors who need to transfer title of property.

Blue water’s Christmas Shopping campaign for TV proved a consistent and appealing follow-on from the centre's previous campaigns, while Sterling Mills' "A Nice Little Number" campaign for TV was considered to be a stylish execution with a high-impact call to action. Merit Award winners were led by Churchill Square, Brighton with two merits. The centre, owned by Standard Life Investments, received a Merit Award in the Overall Marketing Campaign for its Brighton up Your Life campaign and one in the Best Single Piece of Creative Advertising for its Human Christmas Tree campaign.

WestQuay, Southampton, received a Merit award for its "Sense the Difference" campaign to coincide with the centre's opening. yle Shopping Centre, Edinburgh, was praised by judges for initiating the Gyle Walking School Bus programme while Shrewsbury Town Centre's entry, Creating the Right Environment was a Merit winner in Town Centre Management category. Hempstead Valley Shopping Centre in Gillingham, Kent, struck the right keys with its "Web week" programmer, which saw the centre work to increase internet awareness and access. Judges felt it was a worthy Merit winner for the "Best Single Event" Category.

Windsor Royal Station, Windsor received a merit for the Best Single Piece of Creative for its direct mail brochure. St John's Shopping Centre in Perth, Scotland, also received an award in the Customer Services Category for its "No Strain, No Stress, No Struggle - Free home Delivery Service" campaign. There were no awards given in the Business-to-Business or Media Relations categories.